Privacy Policy – S Fresh Mart

At S Fresh Mart, we value the trust placed in us by our customers, distributors, vendors, and business partners. Protecting personal and business-related information is a fundamental part of our commitment to ethical FMCG operations and responsible business practices.

This Privacy Policy explains how S Fresh Mart collects, uses, stores, processes, shares, and safeguards information obtained through our retail stores, franchise network, supply chain, logistics, digital platforms, and related FMCG operations.

By accessing our services, visiting our platforms, or engaging with us in any manner, you acknowledge that you have read, understood, and agreed to this Privacy Policy. If you do not agree, you are advised to discontinue use of our services.

This Policy complies with applicable Indian laws, including the Information Technology Act, 2000, and follows industry best practices in the FMCG sector.

1. Information We Collect

To ensure efficient operations and service delivery, S Fresh Mart collects both:

A. Personally Identifiable Information (PII)

We collect information voluntarily provided during registrations, transactions, or business interactions, including:

• Full Name / Business Name – For identification, billing, and documentation

• Contact Details – Mobile number and email for communication and support

• Billing & Delivery Address – For accurate logistics and compliance

• Government Identifiers – GST, PAN, etc. for onboarding and regulatory purposes

• Payment Information – Limited details for processing payments (we do not store sensitive banking/card data)

B. Non-Personally Identifiable Information (Non-PII)

We also collect technical and usage-related data such as:

• Device type, browser, and operating system

• IP address and location data

• Cookies and user preferences

• Purchase patterns and operational analytics

This helps us improve customer experience and optimize supply chain efficiency.

2. How We Use Your Information

S Fresh Mart uses information strictly for legitimate business purposes:

• Order processing, packaging, and delivery

• Customer and franchise support

• Vendor and distributor management

• Inventory and logistics planning

• Personalized offers and recommendations

• Communication (transactional & promotional)

• Legal and regulatory compliance

We do not use your data for unrelated purposes without your consent.

3. Cookies & Tracking Technologies

We use cookies to enhance user experience:

• Functional Cookies – Login and cart management

• Analytical Cookies – Usage insights and performance tracking

• Promotional Cookies – Relevant offers and campaigns

Users can manage cookie settings through their browser.

4. Information Sharing & Disclosure

S Fresh Mart does not sell personal data. Information is shared only when necessary:

• With logistics and service partners for order fulfilment

• With banks/payment gateways for secure transactions

• When required by law or regulatory authorities

• To prevent fraud or misuse of services

• Aggregated (non-identifiable) data for business insights

• For marketing use (brand names, testimonials) unless objected

5. Data Security

We implement strong security measures:

• Secure servers and restricted access

• Encrypted transactions

• Internal confidentiality protocols

• Continuous monitoring and risk assessment

However, no system is completely secure, and users acknowledge this risk.

6. Data Retention

Data is retained only as long as necessary for business, legal, and operational purposes. After that, it is securely deleted or anonymized.

7. Your Rights

You have the right to:

• Access your personal data

• Correct inaccurate information

• Request deletion (subject to legal requirements)

• Opt-out of promotional communications

• Request data portability (where applicable)

Requests will be handled within reasonable timelines.

8. Third-Party Services

Our platforms may use third-party services (logistics, payment gateways, analytics).
S Fresh Mart is not responsible for their independent privacy practices.

9. Children’s Privacy

S Fresh Mart does not knowingly collect data from individuals under 18 years of age. Any such data will be deleted if identified.

10. Email & SMS Communication

We may send:

• Transactional Messages – Orders, invoices, delivery updates

• Promotional Messages – Offers, discounts, new launches

Users can unsubscribe from promotional messages anytime.

11. Withdrawal of Consent

You may withdraw consent by contacting us.
However, this may limit access to certain services, and legally required data may still be retained.

12. Changes to This Policy

S Fresh Mart may update this Privacy Policy from time to time.
Updated versions will be shared through official channels.

13. Grievance Redressal

We have a designated Grievance Officer to address privacy concerns.
All complaints will be handled in a timely and transparent manner as per applicable laws.